Did You See That Gorilla?

Lisa Tanzer, SVP Marketing, Cookie Jar Entertainment

By: Valerie Milano

Los Angeles, CA (The Hollywood Times) 1/5/10 – I am curious as to how marketers of TV shows and movies are going to reach me.  My Tivo is chock full and only my friends can convince me to start watching something new. I zip through commercials because I am older and just plain tired of being pitched to. By now, I have been mislead and lied to so many times by advertisers that I have become bitter and untrusting or, at the very least, exhausted from processing the claims of products that later have been proven to cause bloating or death.