|After 17 days with an endless variety of broadcasters – network, cable, digital and PBS – the overall theme from the just concluded Television Critics Association (TCA) Summer Press Tour in Los Angeles was the changing landscape. How we actually consume television at present — and into the future – continues to evolve, with cell phones, tablets and laptops rapidly replacing those proverbial rabbit ears. And how the medium is now measured – and this is no easy feat – means there is no clear way to define a “winner” or a “loser.”With FX the first cable network to announce it will no longer issue releases, analyses or comments related to ratings on a Live + Same Day basis, the networks want every available piece of data – time shifting, in particular – to be included in all write-ups. But in this world of social media (translation: immediacy), we do not, unfortunately, have the benefit of time to wait two weeks for the DVR results (or any other data streams). That said, we at TVMI will continue to crunch the household overnights (and list the fast affiliate data each morning and Live + Same Day data each afternoon at our website), with the clear understanding that there are many additional data streams pending. We will keep you posted as those later numbers are unveiled, and we will still treat the overnights, fast affiliate ratings and the Live + Same Day data as your sneak peaks to what will – or could – lie ahead.
With more data being processed than ever before, be very wary of that PR spin touting an undeserving series as a so-called “hit.” And know that we are taking everything into possible consideration when we do our daily rating analyses.
Smack in the middle of the summer television season, another message at the Summer Press Tour was the concept of the now 52-week broadcaster, with the word midseason a thing of the past (according to CBS). While not every new series this summer (based on all data streams) is the hit the broadcasters were hoping for (or would lead you to believe), you can’t blame a network for at least now trying. Now, let’s wait and see what happens this fall, with TVMI the first outlet to report on the initial rating results.
Outside of the traditional Press Tour happenings at the Beverly Hilton Hotel, a personal trip to see a taping of CBS daytime entry “The Talk” only magnifies how much hotter this show is than diluted “The View” on ABC. And a post-tour trip to see Las Vegas show “Donny and Marie” is all the more reason to wonder why Hallmark Channel squandered the opportunity it had with Marie Osmond’s daytime talker. Thankfully, viewers at home can still catch Marie as a regular guest host on “The Talk.”
As for the TCA, we will be back in California – Pasadena, to be exact – for the Winter Press Tour in January 2015. And our sincerest thanks to everyone involved at the TCA – Scott Pierce, Amber Dowling, Brian Gianelli, Jacqueline Cutler, Daniel Fienberg, Melanie McFarland, Sarah Rodman, Damien Holbrook, Eric Kohanik and Rob Owen — for putting together another exceptional gathering. Until next time…
Odds of Survival for the New Fall Network Series
As an ongoing staple at TVMI, we handicapped each of the 24 upcoming new fall network series at The Summer Press Tour on a scale of 1-1 odds, the best, to 10-1 odds, the worst). And the benchmarks we used were:
-the lead-in (if not an 8 p.m. show)
-the lead-out (if not a 10 p.m. show)
-the time period history (past and recent)
-the expected audience skew
-the buzz factor (if any)
-the critical acclaim (if any)
-the expected time shifting percentage
-additional data streams
-the social media potential
Remember, in today’s world, a series with an average sized audience like “Pretty Little Liars” on ABC Family can be considered a “hit” based on social media. We have those odds of survival (ranked in order of best to worst) by clicking on the following:http://tinyurl.com/n7hyevd
The CW Cancels Sitcoms “Seed” and “Backpackers”
Just two episodes in and The CW has swung the proverbial axe on comedies “Seed” and “Backpackers.” The pair moved to new time periods in week two – “Seed” Monday at 9 p.m. (out of encores of “Whose Line is it Anyway”?) and into “Backpackers” at 9:30 p.m. – but the ratings dipped from their anemic openers on July 14. “Seed” scored 440,000 viewers with a 0.2/ 1 rating among adults 18-49 on July 21, and “Backpackers” 350,000 viewers and a 0.1/ 0 in the demo, according to the Live + Same Day data.
The CW’s Monday line-up will be populated with the “2014 Young Hollywood Awards” tonight, with repeats of “Arrow” filling the 9 p.m. hour until the 21st cycle of “America’s Next Top Model” begins on August 18.
Fox Launches “Gotham” Poster Contest
Fox has announced a contest for fans to create a promotional poster and/or fan recreation trailer for upcoming action/adventure “Gotham,” which premieres at 8 p.m. ET on opening season Monday on Sept. 22. The official grand prize winner of each contest will win a trip for two to New York City to attend the show’s premiere party.
The “Gotham” Poster Contest encourages fans to use their creativity to design an innovative poster using pre-selected assets for “Gotham” such as graphics, photos, fonts and title cards to create their submissions. Contestants must submit their designs before 11:59 AM PT on Wednesday, August 20. For more information, visitfox.com/gothamcontest.