FX – Executive Session
John Landgraf CEO of FX Networks and FX Productions
By Valerie Milano
Beverly Hills, CA (The Hollywood Times) 8/8/15 – Less a Q&A than a master class in the rise and (possible) fall of originally scripted programming as the coin of the realm in broadcast media; John Landgraf went all professorial on our collective derrieres and gave us the 411 on originally scripted programming; past, present and future. He’s obviously an out of the box thinker and steers far clear of any bubble that might burst on his watch. And the bubble to which he refers, is the current ‘genre de jour’ that is originally scripted programming. The case he makes is persuasive and logical. His pedigree on the subject is unassailable, since he is one of the pioneers in originally scripted programming serving a master brand – FX. Whatever the next ‘big thing’ is, Landgraf is sure it’s lurking out there on the horizon, and it’s a cinch bet he won’t be caught cheerleading a stagnant business model while yet another sea change swamps the industry. Continue reading “The Big Brand Theory”
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